The AEO Playbook: Get AI to Recommend You by Name

If you're still optimizing for Google while your competitors are getting recommended by ChatGPT, you're already behind. Right now, people are asking AI tools like ChatGPT, Gemini, and Perplexity for business recommendations in your market, and those tools are giving them real names. Not websites. Not directories. Actual professionals. And if your name isn't coming up, someone else just got your customer. Here's what makes this urgent: clients coming from AI recommendations are worth 4.4 times more than regular search clicks because they arrive pre-sold. They've already been told you're the best. But here's the opportunity—most business owners have no idea this is even happening yet. This is the biggest blue ocean in years, and the window to position yourself early is closing fast. This playbook gives you seven battle-tested plays to hijack the AI recommendation game. You'll learn exactly how to structure your digital presence so answer engines surface your name when it matters most. No theory. No fluff. Just step-by-step frameworks you can execute this week to start showing up in AI results while your competition is still trying to figure out what AEO even means. As an international keynote speaker, I've taught thousands of professionals how to adapt to the AI-first world. This playbook distills everything that's working right now into a system you can implement immediately. The tools are free. The tactics are simple. And the results start showing up in days, not months. If you've ever wished you got into SEO early, this is your second chance.