Chris Chung

“The Direct-to-DM play alone paid for itself... well, it's free, but you know what I mean. I've been running ads for 6 months with mediocre results and this approach got me 3 consultations in the first week. Super clear, no fluff.”

“Finally someone just tells you what to do instead of explaining why funnels are important for 40 pages. I used the Case Study Ad Formula for my nutrition coaching and had my best lead week ever. Chris clearly knows his stuff.”

“The nine-word hand-raising post is borderline magic. Posted it in my stories and got 12 DMs from people actually ready to buy, didn't spend a cent on ads. The whole playbook is super actionable if you're a coach or consultant.”

“I was about to hire an agency for like $3k/month but tried these plays first. The 'Yay Without Boo' headline template is so simple but it works—my click-through rate literally doubled. Worth way more than free.”

“Used the Facebook Group engagement objective play and built a warm audience of 400+ people in three weeks. My previous ads were just... going into the void. This is the kind of specific stuff you actually need.”

“Super practical. I'm a business coach and was definitely guilty of overcomplicating my funnel. Stripped it down using Play #5 and the thank-you page offer, converted 2 clients in 10 days. These plays are legit battle-tested.”