Brand Deals for Small Business Owners
How to land, pitch, and negotiate paid partnerships—even with a small, niche audience
If you've ever thought brand deals were only for 22-year-old influencers doing makeup tutorials, think again. The landscape has shifted. Brands are moving away from mega-influencers and toward small business owners who've built dedicated, trusting audiences—even if that's just 1,000 or 3,000 followers. They want access to the people who already know, like, and buy from you. This mini-course is for the business owner who treats content as a tool, not a full-time identity. Maybe you've been creating consistently but never considered that the software you already use, the products you already love, or the content you've already made could become a new revenue stream. Or maybe you've been curious about brand deals but had no idea where to start, what to charge, or how to pitch without feeling salesy. Inside, you'll learn how to position yourself as a partner (not just a poster), craft pitches that get responses, negotiate rates that reflect your value, and structure deals that work for your business—whether that's a one-off video, a UGC package, or an affiliate hybrid. You'll also get the frameworks I've used over six years of landing brand deals, from my first $100 video to my highest-paying $10K partnership. I'm Amber, a business owner first and content creator second. I've done this long enough to know what works, what doesn't, and how to make brand partnerships feel like a natural extension of your business—not a side hustle or a distraction. If you're ready to add a new income stream without changing who you are or how you show up, this course will show you how.
What's inside
- 1Why Brands Want You (Not the Mega-Influencer)
- 2The Business Owner's Brand Deal Menu
- 3Building Your Brand Deal Foundation
- 4How to Find and Research Brands to Pitch
- 5The Pitch Template That Gets Responses
- 6Pricing Your Partnerships (Without Undercharging)
- 7Negotiating, Contracts, and Saying No
- 8Delivering, Tracking, and Turning One Deal Into More
8 sections · Full content unlocks after purchase
Sold by Amber | Content Coach, Creator, Speaker (@amberfiglow) · Delivered by INSEN